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Tuesday, June 22, 2010

Taylor Hall, Tyler Seguin Endorsed before Drafted

According to Bauer's website, Tyler Seguin has been signed to an endorsement deal by the hockey equipment maker.



"When you think of hockey, you think of Bauer and it's exciting to be part of the Bauer Hockey family...to be included alongside some of the great players that are part of the Bauer roster is unbelievable. I'm really looking forward to working with the entire Bauer team in the future." Says Seguin in the press release on the Bauer Blog.

"Tyler is obviously one of the top young players in the world, but more importantly, he is a player that embodies everything that has made Bauer the No.1 brand in hockey. He's a hard working player who has demonstrated a dedication and commitment to the sport. We are excited to stand alongside Tyler as he embarks on what promises to be an outstanding professional career." Kevin Davis, President and CEO, Bauer Hockey, also adds.

Seguin is expected to join Bauer's global marketing efforts with other NHL players including but not limited to: Patrick Kane, Steven Stamkos, Nic Backstrom, Mike Richards, Henrik Lundquist, Eric Staal and Jordan Staal.

According to a press release from Easton Hockey, the equipment maker has signed Taylor Hall to an endorsement deal. "Hall will wear and market Easton Hockey gear, as well as participate in the brand’s global marketing campaign “Confidence Is Everything.” The Canadian-born star of the Ontario Hockey League will also be involved in the development of future Easton designs" states the linked release.



“Taylor Hall is the most exciting prospect to come to the NHL in a long time, he’s going to be an absolute star, with his natural offensive ability and dangerous creativity with the puck he will be the perfect skater to showcase Easton’s cutting edge gear for years to come" said Chris Zimmerman, President of Easton Sports.

“There’s no bigger jump in hockey than from juniors to the NHL and I’ll need the right kind of gear that can stand up to the demands of the way I play, and that’s Easton,” Hall said. “From the start of my first game in the NHL, I will be using Easton.”

Both players are not the first signed to endorsement deals before playing a minute in the NHL. Sidney Crosby, among others, beat them to the punch when he was signed to an endorsement deal by Reebok-CCM for $500,000 a year while still in junior hockey. More recently, last year's number one and two picks John Tavares (Islanders) and Victor Hedman (Lightning) before the draft as well.

Best of luck to these two in the draft!

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